Classic Christmas message - Luke 2:8-20

Charles Schulz found the gift of Christmas, coming to faith in Christ as a child, and returning home after service in World War II with very strong Christian beliefs. For a while, even worked as a writer for a Christian magazine. But he found fame, of course, as the creator of “Peanuts,” the most famous comic strip in history. Ironically, in 1965, television producers almost turned away the Shultz’ most successful project of all. When the first screening of “A Charlie Brown Christmas” was seen, executive producer Lee Mendelson says that CBS network executives hated the show. "They said it was slow," says Mendelson, who, along with animator Bill Melendez, told Schulz, "You can't read from the Bible on network television." Schulz's desires prevailed, however, and the simple cartoon special garnered an unbelievable 50 percent of the nation's viewers that first year. It went on to win both an Emmy and a Peabody award. Pop Culture experts affirm that the program, now considered an icon, draws strength from its back-to-the-basics approach. The ironic thing is that the program, which intentionally turned away from a materialistic view of Christmas, has become a huge corporate moneymaker. During its 40th broadcast, it won its timeslot in terms of total viewers (15.4 million), and led all adult, teen, and children's demographics. It also earned over $6 million in ad revenue, as companies paid over $200,000 for each commercial airing with it. Schulz's widow, Jeannie, is not surprised that the show has earned such large profits, saying, "[Charles] said there would always be a market for innocence." (Source: Bill Nichols, "The Christmas Classic That Almost Wasn't," USA Today, December 6, 2005, pp. 1-2A; "You're a Good Magnet for Holiday Ads, Charlie Brown," LATimes.com).

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Take time to seek the Christ of Christmas this holy season.

Live holy, preach Jesus!